Hi, I’m Azul Torres.
I’m a Digital Growth & Operations Specialist based in Sydney, working across strategy, systems, community, and execution.
I design simple, user-centered growth and operational systems for startups, founders, and teams who need clarity, structure, and results—not noise. My work sits at the intersection of human behavior, digital strategy, and practical execution, helping teams turn ideas into processes they can actually sustain.
I’ve supported 30–40 active users, coordinated live experiences for 200+ people, and built low-cost, no-code systems that improve communication, decision-making, and follow-through.
For me, success isn’t about vanity metrics—it’s about clarity, autonomy, and real impact.
What I do
Digital growth, community experience, and operational systems for startups and service-based teams.
How I work
User-first thinking → clear structure → practical execution → measurable improvement.
1. Understand the user and the context
I start by analyzing user behavior, decision patterns, friction points, and environmental constraints (market, culture, compliance).
2. Define the real problem
Not symptoms. I identify what’s blocking growth, clarity, or execution—and what actually matters.
3. Design simple systems
Processes, content flows, communication frameworks, or operational structures that are easy to adopt and maintain.
4. Execute and iterate
I implement, test, adjust, and document—always prioritizing usability and autonomy for the team.
5. Transfer ownership
Systems are designed so teams can run them independently, without long-term dependency.
Who I work with
Early-stage startups, founders, growing teams, and organizations that value clarity, autonomy, and sustainable growth.
My Work
Founder & Digital Growth / Operations Lead
Independent founders and small teams.
I designed and implemented simple growth and operational systems focused on organic visibility, community building, and decision-making clarity, using low-cost tools that teams could maintain independently.
Strategic Support – Communication & Reputation
Leading Mexican insurance company.
I supported communication and reputation initiatives by organising professional events, delivering digital presence workshops, and helping insurance advisors structure their social media communication with clarity and consistency.
Community & Live Experiences
Entrepreneurs, leaders, and business communities.
I coordinated end-to-end logistics, communication, and attendee experience for in-person events with over 200 participants, ensuring smooth execution, clear workflows, and a strong sense of community.
Operations & Adaptability
Hospitality, services, and administration.
I worked across regulated and multicultural environments, strengthening operational discipline, adaptability, and customer experience, while continuing to support digital and strategic projects remotely.
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Education
Diploma in Business (Australia Gresystone Collage)
Focus on operations, administration, and organizational structure.
Bachelor’s Degree in Marketing (Final Year – Universidad del Valle de Atemajac)
Integrating theory with real-world execution across B2B and B2C contexts.
Professional Training in AI for Marketing & Systems ( Tec Monterrey )
Applied use of AI to support research, content systems, and operational efficiency.
Certificated Community Management Training (Australia QUT )
Experience managing communities, content, and long-term engagement.
Skills & Tools
A collection of our key skills and the tools we use to drive results in digital marketing, event planning, and client engagement.
Capabilities & Expertise
Growth & Strategy
- Organic growth strategies for B2B and B2C contexts
- Funnel thinking (awareness, consideration, conversion) grounded in user behavior
- Positioning and authority-building through educational content
Systems & Operations
- Design of simple, low-cost operational systems
- Process documentation and workflow clarity
- Decision-making support for founders and small teams
Community & Experience
- Community building and long-term engagement
- Live event coordination and attendee experience
- Networking and relationship-driven growth
Communication & Reputation
- Strategic communication for leadership and B2B environments
- Copywriting and storytelling for trust and clarity
- Reputation-sensitive messaging and crisis prevention
Tools
✔ Canva / Canva Pro
✔ Instagram Insights
✔ Facebook Ads Manager
✔ Meta Business Suite
✔ Meta Ads Manager
✔ Sprout Social
✔ Buffer
✔ SEMrush
✔ Mailchimp
✔ Notion
✔ Slack
✔ Zoom andf Teams
✔ Google Drive
✔ WordPress and Wix
✔ Adobe Creative Suite (Photoshop)
✔ CapCut
✔ Microsoft Office
✔ AI Tools – Chat GPT, Claude, Black Box
Others about working with me
Working with Azul was an incredible experience. Her digital strategy and event focus were key to our success. She became a trusted ally and essential member of the team.
— Daniel, Team Seguros Monterrey
She managed the brand for 6 months, and during that time, she took the time to explain to me how to handle social media and understand the purpose of my restaurant.
— Jorge Valencia, Petit Restaurant
Working with Azul was one of the best decisions for our digital presence. She captured our brand essence and built a clear, creative strategy.
— Rey and Ivonne, Domo Accommodation
Azul’s passion and strategy transformed my brand’s digital presence. She understood my vision perfectly, and working with her has been one of the best experiences — both professionally and personally.
— Faby Marcano
Azul brought clarity, structure, and creativity to our brand. Thanks to her personalised strategies, we now have a stronger connection with our clients and a clearer path for growth. Her dedication made a real difference.
— Hargal Team
Thanks for getting this far 😊
azultorres 